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 Google Analytics 

Definition

Google Analytics (ex Urchin is a measuring instrument of audience proposed by Google.

Description

Google Analytics indicates to the person in charge for a Web site how the visitors found his site and describes their activity on this one. Initially, the Urchin software cost 495$ per month, sum brought back to 199$ at the time of the repurchase by Google. Google Analytics is from now on free in condition which the site does not exceed 5 million pages seen per month. If Google Analytics is used on a site associated on an account AdWords (of which at least a campaign is always active), then Google Analytics is free without limitation of a number of pages seen. Google Analytics proposes many functionalities to analyze in details the statistics of a Web site: - Implementation fast - Comparison of the campaigns with key words - Summaries - AdWords Integration - Reports/ratios of tendencies - electronic Trade - Visualization of the advance of the visitors - Covering of the site - advanced Segmentation of the visitors - geographical Targeting - Options of analysis Google Analytics is completely integrated into Google AdWords (a new mitre appears in the AdWords interface , which makes it possible to optimize as well as possible all the KING (Return on Investment). Google Analytics is available in English, German, Chinese, Korean, Spanish, French, Italian, Japanese, Dutch and Portuguese.

Author

Anwar Hossain

Author Email

anwtele@yahoo.com

References

Google Analytics
Google Analytics Blog
Google Analytics

Definitions to be consulted

abc
Google Dance Period of update of the index of Google.
Google Deskbar Small software to be installed on a PC under Windows, allowing at any moment to launch research on Google, without leaving the application in progress, and opening of navigator Web.
Google Desktop Search Retrieval software of contents on PC proposed by Google.
Google Earth Software developed by Google, allowing to traverse the Earth by images satellite, in 2d or 3d. It is also possible to carry out research (restaurants, hotels, etc.) and to consult road routes.
Google Free Search The famous search engine Google makes it possible the webmasters to integrate into their pages a form of research, to limit research to their site and to personalize the page of results. And all that, free.
Google Hacking Google Hacking consists in discovering significant information and vulnerable Internet sites using specific and judiciously built Google requests.
Local Google Google Local is a program which uses Google technology for research of proximity. ex: to find a deliveryman of pizza pie in a given perimeter.
Google Trends Statistics provided by Google on the history of research of the user.
Google Puffin Code name of the retrieval software Google Desktop
Google SiteSearch Service allowing the webmasters to seek only in their site via Google technology.
API Google Technology allowing the developers to use the Google research services.
TrustRank - Rank Trust TrustRank is at the same time the name of an algorithm seeking to reduce the spam in the search engines and a registered trademark by Google in Mars 2005.

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