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Dictionary > Definitions > Creation of web sites > Follow-up of the glance - Eye-alignment
Follow-up of the glance - Eye-alignment
Technique allowing to follow the course of the eye of a user on a Web site.
Intuitive, with a graphics adapted to the company and its communication, the site window will allow to be present on Internet like a numerical chart or pressbook. This window must be dynamic with a design and a looked after interface, update regularly, well referred, visible and to be found easily.The eye alignment (or followed glance) is used by the ergonomicists and the webmasters to help them in the choices of design and design of the Web sites. A user is useful of "guinea-pig" and traverses a site. The movement of its eye is recorded then restored on a machine. The analysis of the movements of the glance makes it possible to make decisions relating to the general ergonomics of a site.
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